The Beauty Suite Pop-Up Shop

The Beauty Suite Pop-Up Shop @ Macy's Herald Square

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"Welcome to The Beauty Suite! Discover of-the-moment trends and enjoy sweet surprises along the way."

The experience was designed to give customers a new way to shop for beauty: multiple brands in one place to showcase the latest makeup and skincare trends. Our partners Sugarfina provided the sweet treats (what's better than cosmetics and candy?) and SOFTlab created the installation.

I named the experience, plus headed copy for the digital and print marketing efforts, and consulted on the sitelet experience, email banners and various event announcements.