Fine Jewelry Rental @ Macy's
I worked on this project as lead copywriter for Macy's Innovation Lab (The Magic Lab). From ideation to execution, we created a way for customers to rent fine jewelry in two pilot stores in Los Angeles, California.
I created all the copy including in-store signage, email banners and more. I also wrote all copy for the i-Pad app that was designed for sales associates to reserve jewelry and manage inventory. Take a look at some assets below.