Fine Jewelry Rental @ Macy's

I worked on this project as lead copywriter for Macy's Innovation Lab (The Magic Lab). From ideation to execution, we created a way for customers to rent fine jewelry in two pilot stores in Los Angeles, California.

I created all the copy including in-store signage, email banners and more. I also wrote all copy for the i-Pad app that was designed for sales associates to reserve jewelry and manage inventory.  Take a look at some assets below.

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