Here's another product of Macy's Innovation Lab (The Magic Lab), a partnership with Australian custom dress brand, Fame and Partners. I acted as lead copywriter for this pilot online and in two stores–one in New Jersey, the other in California.
The partnership has continued online.
Below are examples of brand shop banners, email copy announcing the launch and in-store signage and handouts.
Keep scrolling to view SEO coming soon pages I wrote for other brand launches. From collaborations with fashion icons to new collections, I told a story that reflected both Macy's and each designer's brand voice, was seo-friendly and informative to the reader.
EMAIL - Fame and Partners for Union Square Location
Headline: Customize Luxe Dresses with Fame and Partners!
Sub Copy: Visit the Fame and Partners pop-up shop & experience the beauty of a customized dress. Discover a made-to-order label with an endless suite of style, color and dress length options.
When: Available Now Where: 2nd Floor
CTA: FIND OUT MORE