Brand Launches

Here's another product of Macy's Innovation Lab (The Magic Lab), a partnership with Australian custom dress brand, Fame and Partners. I acted as lead copywriter for this pilot online and in two stores–one in New Jersey, the other in California.

The partnership has continued online. 

Below are examples of brand shop banners, email copy announcing the launch and in-store signage and handouts.

Keep scrolling to view  SEO coming soon pages I wrote for other brand launches. From collaborations with fashion icons to new collections, I told a story that reflected both Macy's and each designer's brand voice, was seo-friendly and informative to the reader. 

Fame & Partners Banner - Lee.png
Fame and Partners Brand Shop Banner 2 - Lee.png

EMAIL - Fame and Partners for Union Square Location

Headline: Customize Luxe Dresses with Fame and Partners!
Sub Copy: Visit the Fame and Partners pop-up shop & experience the beauty of a customized dress. Discover a made-to-order label with an endless suite of style, color and dress length options.

When: Available Now           Where: 2nd Floor

CTA: FIND OUT MORE

fame and partners handout (front).png
fame and partners handout (back).png