I'm Loren, a freelance writer and copywriter based in NYC with an obsessive focus on fashion, beauty and lifestyle.
Five years of experience and counting, I easily shift gears from creating editorial articles to static landing pages to in-store signage and much more.
Presently, I work with Macys.com as an SEO copywriter to produce high-quality content that both customers and search engines (Hey, Google!) find useful. Projects include a variety of how-to and styling guides for women, men and kids, plus buying guides for beauty, accessories and home. I also helped conceptualize this awesome pop-up shop at Macy's Herald Square.
In 2017, Macy's ranked #1 in organic search for retail. This was a huge accomplishment for our small team.
In my spare time, I pitch and write freelance articles. I've written for several online publications including Essence, EBONY and MadameNoire.
Work samples, including my previous work with Trina Turk and E-commerce start-up HaulerDeals, can be found throughout my website. Stay awhile and take a look around!
Want to collaborate? Get in touch.